Ubisoft’s gateway to PC

Role
Web UI Designer

Team 
Product Owner/Live Producer - Stéphanie Madelin
Project Manager - Anne Prytz Henriksen
Live Operation Coordinator - Damien Weber, Eleni Anna Delvenakioti, Joel Jönsson, Zhe Wang
Data Analyst - Anna Kobrin, Cecile Desclaux
Developer - Torben Ludwig, Wai How Tam, Tobias Neidhardt, Alexandre Vanier, Vitor Roriz
Quality Assurance - Olena Illienko, Oleksandr Prykhodko
Community Manager - Gabriel Begorgis

Timeline
2019 - 2020

Platform
PC, Web

Uplay Desktop Client was Ubisoft's PC first-party platform, initially launched in 2012.

For players, Uplay was a central hub for accessing all content and services related to Ubisoft's PC games, receiving relevant news, and connecting with friends.

For Ubisoft, Uplay was a self-publishing platform, aggregator of services & security on PC, a player-facing platform to manage releases, content distribution & communication, and a digital distribution platform to promote and sell content.

Uplay was used by more than 30 million active users in 2019 and the number of daily active users was around 2 million.

My Role: Multifaceted Contribution

During my time working on the Uplay, I had the opportunity to contribute to various aspects of the platform's development and operation. My responsibilities ranged from managing operational design assets for high-frequency live events to enhancing the quality of life(QoL) on the desktop client.

Here are some key areas where I made significant contributions:

• Banner creation & Promotion: I designed and produced a wide range of banners and promotional materials for various Ubisoft games and events. These visuals were displayed within the Uplay client and across social media channels.
  
  More works are available in Behance as well.
  

• Client Reskinning: I collaborated with the Live Operations team to reskin the Uplay client's background for special events and promotions, enhancing the visual appeal and user engagement.

• Client Optimization: I was responsible for optimizing the legacy desktop client experience, ensuring a seamless transition to the new Ubisoft Connect ecosystem. By refining key features and addressing usability friction, I sustained high user engagement and product quality throughout the client's maturity phase.
  
  Here's a breakdown of the key areas where I contributed:
  
  - Account Management: Improved security and usability by implementing features like 2FA via SMS, account recovery through SMS, and streamlined account creation and deletion for young players (minor accounts). Also contributed to phone number collection and management of inactive accounts.
  
  - Social: Enhanced social interactions by improving the "join game" feature, adding support for invisible mode (appear offline), and implementing adjustments for young player accounts to ensure a safe and age-appropriate experience.
  
  - Live Contents: Improved navigation to support multiple simultaneous promotions and streamlined the beta registration flow for upcoming games.
  
  - Settings: Enhanced user control and flexibility by implementing adjustments for young player accounts within the settings menu and improving the account linking process for better cross-platform integration.
  
  - Uplay+(Ubisoft's subscription service): Provided integration support for Uplay+, including design updates for game tiles, notifications, the account management page, and the game product detail page to ensure a cohesive and user-friendly experience for subscribers.

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